The RAMEN blog

Find out more about the world of Umamido below

Meet Our Founder
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Meet Our Founder

Why ‘sharing passion for Japan’? Why ramen? The answer to these, and all the other questions you’ve ever had about our founder Guy!

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No ‘Impastas’ Here
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No ‘Impastas’ Here

No ‘Impastas’ at Umamido: what makes Sun Noodle so special, besides being the go-to supplier for David Chang, Ivan Orkin, and Iron Chef Morimoto?

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Honest Ramen at Home
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Honest Ramen at Home

Our new Click-and-Collect ordering option lets us embrace low[er] touch options for our friends who feel more comfortable eating their Honest Ramen at Home.

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Every Brand Needs A Face
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Every Brand Needs A Face

In early 2019 we began the hunt for an illustrator who could transform our vision of a modern and unique graphic identity into a reality.

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New Branding, Same Values
Stef Hamerlinck Stef Hamerlinck

New Branding, Same Values

We know many of you loved our previous look and will be sad to see the little red persona go. But we wanted -- No, we needed to develop branding that would match our goals for customer experience as well as our new tagline: HONEST RAMEN.

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